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5 cara tukar web visitor kepada customer..

Written by code7

Tuesday, 08 January 2008

Bagaimana nak lariskan jualan produk di dalam web anda ? bagaimana nak convert visitor kepada customer ? Persoalan 'coversion rate' ini sering terfikir dalam apa jua proses bisnes, dan apabila difikirkan ia adalah sebenarnya satu 'art of science' yang boleh dimanfaatkan secara kreatif dan juga logik. Manusia ini unik, mempunyai keperluan dan kehendak yang berbeza serta cenderung menggunakan emosi terlebih dahulu dalam membuat sebarang pilihan.

Apa yang penting dari segi jualan kita meningkatkan prestasi dengan pelbagai cara termasuk menyelami apa yang bakal pembeli fikir tentang produk kita. Kita fikir sepertimana mereka fikir serta gunakan kelebihan yang ada untuk mempengaruhi segenap ruang agar 'termakan' dengan tawaran jualan tersebut.

Sifoo Robert G. Allen menyifatkan ini sebagai USP (unique selling preposition) umpama menawarkan umpan kepada lubuk ikan yang betul. Terpulanglah umpan itu jenis dan sebesar mana, tahap 'hungry' ikan tu sememangnya ketara maka ia sebenarnya mmg kena dengan hasil yang didapati dari umpan tersebut.

Namun saya jumpa beberapa cara praktikal dari sebuah artikel sifoo internet marketing Cody Moya memuatkan 5 strategi yang boleh digunakan untuk 'mengumpan' web visitor anda menjadi customer.. antara saranan beliau adalah :

Provide the benefits of your product.
People usually buy because of the benefits, not because of the features of a product. They think, “How can this help me? What’s in it for me?” By providing the benefits, you can show how your product can avoid pain. For example, you may say, “Never again be rejected when asking for a date.” You can also show how your product can gain pleasure. An example, you can say, “Imagine yourself opening the doors of your dream home.”
Use “goody-goody” words to build up the positive emotional reaction of your readers.
Words such as honesty, freedom, dignity, love and dream, convey such emotions that your readers react positively to them. For example, you can say, “Financial freedom for you.” Your visitor will then have the feeling that financial freedom is possible for them, and they may want to take a look at your product.
Use “bad” words to elicit the negative reaction.
Using “bad” words, such as hate, weak, or debt convey the opposite. By using these words, you can heighten the negative feelings of your readers that they may see your product as a tool to avoid or end their pain. You can say, for example, “Don’t you just hate your job?”
Assume your visitors will buy your product.
A popular line in ad copy starts with the words “Who wants to be the next”. For example, by asking, “Who wants to be the next millionaire” you are assuming that by buying your product, your visitor will become a millionaire. You can also start your sales letter with the greeting, “Dear Future Millionaire”.
Add a little humor in your sales letter.
Humor can put people in a good mood, making them to agree with you and lower their resistance to buy. This can provide that little extra push needed to close a deal.

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Last Updated ( Tuesday, 08 January 2008 )

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